Simply put, a keyword database consists of a structured list of frequently used keywords that includes related keyword data, including search volume, competitors’ level, and average cost-per-clicks. You can obtain the keyword database from several sources. The most popular option is to purchase keyword lists from search engines and other web content providers. These keyword lists may come in the form of free online lists from search engines like Google, Yahoo, MSN and so on. They also come in the form of paid databases from content websites and e-books. A keyword database may also come in the form of articles, blogs, press releases, and website content.
In choosing the source of your keyword database, you need to determine how easy it is to get the information you need. If the keywords are available for free, the question becomes, “Why should I spend money to access this valuable information?” If it’s a paid database, “How much does this database cost?” The decision you need to make in this case depends on the amount of time and effort you want to invest. It would be best if you could access the keyword databases for free. However, this may not be possible.
The second option is to buy keywords from your marketing team or a search engine analytics provider. Since these keywords will already be included in your marketing strategy, you do not have to go through the trouble of building keyword databases yourself. However, the investment may be worthwhile if you can use the data you get from the keyword search engine in your pay per click, article writing, article marketing, or other marketing efforts.
The third option is to obtain your own keyword database from a search engine competitor, especially if there are a large number of websites using the same keywords. This allows you to see what your competition is doing. Since you have little or no control over the content on other websites, the only way you can “compete” is by building a keyword library that includes the most frequently used keywords. This also allows you to build a database that shows you which of your competitor’s websites are most successful.
A keyword planner, as a fourth option, is an excellent resource. A keyword planner searches the internet every month to find the hottest, most searched for keywords and suggests keyword ideas that are more likely to attract Internet traffic. The suggested searches are based on the keyword suggestions you provide and will most likely be the most effective keyword ideas available to you. Using a keyword planner enables you to develop keyword lists that give you a high percentage of chances of attracting potential customers, but you have to purchase the keyword suggestions from the premium service every month.
Keyword databases and research tools are great tools for finding the best keywords to use for your online business. They allow you to compete with the competition and ensure that you get the greatest possible chance of achieving success. These are just four of the top, favorite feature of the advanced keyword suggestion tool to help you succeed on the Internet.